Umberto Eco defines semiotics as “semiotics is interested in everything that can be taken as a sign” (Eco, 1997, p. 7). Similarly, Hopkins (1998) suggested semiotics as the study of signs and sign systems that can be used as a tool to understand cultural creations. Jakobson (1968, p. 698) also stated that "semiotics deals with the general principles underlying the structure of all signs whatsoever and the character of their use in messages, as well as with the specifics of various systems of signs and systems of signs”. various messages using these different types of signs.” However, modern concepts of semiotics come from Ferdinand de Saussure (1857-1913), a Swiss linguist, and Charles Sanders Peirce (1839-1914), an American philosopher, as the mainstream. (Chandler, 2007). Saussure defines the term semiology as “a science which studies signs within society” (Saussure, 1916, p. 16). As a linguist, he attempted to analyze sign systems as a linguistic pathway through words and language (Echtner, 1999). Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay In contrast, Peirce's semiotic theory included a broader meaning to be understood not only for textual objects but also for non-textual objects (Metro-Roland, 2009). This was the goal of understanding the human experience as a whole (Echtner, 1999). He said that “this whole universe is permeated with signs if it is not composed exclusively of signs” (Peirce, 1934, p. 302). To analyze our research question, we use a semiotic model from Charles Sanders Peirce. Peirce's model Peirce (1955, p. 99) said: “A sign . . . [in the form of a representamen] is something that represents something to someone in some respect or to a certain extent. It addresses someone, that is to say it creates in the mind of that person an equivalent sign, or perhaps a more developed sign. This sign that he creates, I call the interpretant of the first sign. The sign represents something, its object. It represents this object, not in all respects, but with reference to a sort of idea, which I have sometimes called the foundation of the representamen. » Based on Peirce's representation model, the semiotic process has three main components: the sign, the object and the interpretant. Pennington & Thomsen (2010) suggest that analyzes of representation must understand that the relationship between sign and object as well as between sign and interpretant cannot be separated. Furthermore, the examination of the sign-object relationship must be considered as a starting point of the semiotic process. Then, signs can be classified into icon, index and symbol to understand the relationship between the sign and the object. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay Finally, the semiotic model highlights collateral experience to understand the interpretation of the semiotic process. Collateral experience, meaning that when someone knows the sign, the person will use prior knowledge to understand the sign of the particular object. Peirce (1931-58, p. 8179) also defines collateral experience as “prior knowledge of what the sign designates.” Therefore, collateral experience can be applied in our research paper to perceive as a destination image based on a person's past experience and prior knowledge with a specific place. Therefore, a combination of objects, signs, interpreters and experiences..