“Dare to be different” (Sandberg, 2012)Content1.0 introduction 22.0 PESTLE 33.0 SWOT 54.0 Competitive analysis 75.0 Sources 81.0 introductionVoss is a Norwegian water brand bottle from the town Voss in Hordaland. The water is sold in more than 50 countries, particularly in the United States. Voss received his "big break" from an upscale hotel manager at New York's Four Seasons Hotel, sparking a desire for other exclusive chains to sell Voss at their properties.2.0 PESTLEPolicy – Violation of Kenyan law Economic - Voss 62 kr, - per literSocial- Trending- Facebook, Twitter- Health awareness (especially in the US) Technological- Voss water bars. (Water jet technology) Legal - “Artesian” water - Violates Kenyan law Environmental - Transport (CO2 emissions) - Bottled water harms the environment - Accounting for product life cycles - Recycle After many research, there is no doubt that trend is a constant factor driving Voss water forward. For this reason, the essay will focus on the social and environmental part of Pestle's analysis and how legal factors interfere with brand quality and credibility. SocialTrendsVoss has two macro segments, each with its audience. To define target groups in more detail, it is important to ask these three questions: what, who and how. In the first segment, the answer is: image, individuals and mineral water, and in the second segment: image, companies and mineral water (Neves, 2013). For the overall marketing of VOSS water, image seems to be the main driver of the company. Voss water was first sold to high-end establishments in order to emphasize the quality of the paper...... th. Test av flaskevann, date accessed: April 20, 2014 [Online], available: http://www.tv2.no/underholdning/hjelperdeg/test-av-flaskevann-1640219.html#.UxHYEPkhBbcDagens næringsliv. (2013), April 24. Voss vann med kjempeunderskudd, date of consultation: April 18, 2014 [Online], available: http://www.dn.no/nyheter/naringsliv/2013/04/27/vossvann-med-kjempeunderskuddMy ideas SAS (2012), September 3, Eau Voss in business class, date of consultation: April 18, 2014 [Online], available. https://mysasidea.flysas.net/idea/voss-water-business-class Lenzer, A, September/October 2009. Fiji Water, spin the Bottle, date accessed: April 21, 2014 [Online], available: http: //www.motherjones.com/politics/2009/09/fiji-spin-bottle)Evian.com. “For elegant occasions” date of consultation: April 15, 2014 [Online], Available: http://www.evian.com/en_GB /55-evian-Bouteilles-en-verre