Fortunately, despite a few mistakes, DeMause is able to answer the $150,000 question as well as other regularly asked questions. To support his claims, logos is used extensively throughout the essay; Besides logos, ethos is used to make logos trustworthy. DeMause also didn't rely much on pathos. However, the little pathos in the conclusion leaves a lasting effect. Word choice was added to the essay. This creates the illusion that DeMause is an educated man. Finally, the introduction manages to attract readers from the start. With the combination of all these attributes, it is able to break down and analyze the most frequently asked questions from students. DeMause reassures students that college isn't just paying for four more years of education, it's investing in a brighter environment