Kellogg's EthicsKellogg's OverviewThe Kellogg's Company demonstrates a serious commitment to ethics. In 2007, it was America's No. 1 ethical company in the food and beverage industry; third globally.[1] Their role in the food industry has been maintained for over 100 years and they manufacture their products worldwide, in 180 countries. They produce food products such as cookies, crackers, cereals, baked goods, and many other commonly consumed snack products. Ethics is a big part of the Kellogg organization; they strongly believe in social responsibility and maintaining employee satisfaction. They have strong core values ​​as a whole which they relay on their website as K Values™. These values ​​are very important to the company as it strives to balance customer and employee satisfaction while providing quality, nutritious food around the world. Establish high standards of ethics. K™ values ​​that are practiced throughout the company, from senior management to the factory floor. workers, are the Kellogg Business Practices Manual. These core values ​​include integrity, accountability, passion, humility, simplicity and results. The first value, integrity, refers to a strong commitment to ethics, respect for diversity and speaking positively about colleagues even when they are not around. Accountability stops blame shifting. If people are responsible for their actions, results become the priority. Passion is one of the values ​​and is practiced by employees who take pride in their brand, as well as a passion to continually improve and innovate. Humility is a very important value as it highlights the importance of admitting fog...... middle of article...... 2007), www.ethisphere.com/2007- worlds-most-ethical-companies (accessed April 7, 2008).[2] Stephan Feldman (2007), “Moral memory: why and how C h¿Ah'.º6?h kh'.º5? h k5?hªáhompanies Manage Tradition”, Journal of Business Ethics, 72(4), 395 - 409.[3] Mike Schminke, Maureen Ambrose, and Donald Neubaum (2005), “The Effect of Leaders' Moral Development on Ethical Climate and Employee Attitudes,” Organizational Behavior and Human Decision Processes, 97, 2: 135-151.[4 ] Dov Seidman, “You Are How You Eat,” Forbes, June 26, 2007, www.forbes.com/opinions/2007/06/25/seidman-kelloggs-image-oped-cx_ds_0626seidman.html (accessed April 7, 2008). [5] Catherine Holahan, “Is online marketing making children obese? » Business Week, May 17, 2007, www.businessweek.com/technology/content/may2007/tc20070517.htm (accessed April 7, 2008).