The main objective of writing these case study analyzes of The Gap, Inc. is to identify and isolate problems key issues and their underlying implications and to propose practical solutions and plans for implementation. these solutions. This will be done by highlighting the social influences that influence Gap, Inc.'s marketing strategy, segmentation strategies with respect to distinct retail markets, and positioning strategies that may be used or modified in a retail environment. detail, as requested in the course. mission (as cited in the course module).History, Development, and GrowthIn 1969, Don Fisher opened the first Gap store in direct response to the frustrations he felt as an inconvenienced customer. Their goal was to offer a classic clothing line in a wide variety of fits and styles and to make the shopping experience easy and convenient for the customer. (www.gapinc.com). Its unprecedented growth is the direct result of finding a niche in the clothing market, at a time when The Gap was well placed to meet the new demands of this "business-casual" trend, by introducing other channels. to expand its customer base and aggressive expansion into the global market. Today, Gap, inc. is recognized as one of the largest specialty retailers in the world. He. operates four of the most well-known clothing brands on the planet: Gap, Banana Republic, Old Navy and Forth & Towne. (www.gapinc.com).Internal Strengths and WeaknessesThe Gap was destined for success from the beginning because the utility of its product line (Etzel, Stanton, Walker, 2004) was perfect for a specific market segment. The Gap offered a classic line of khaki pants and cotton button-down shirts (p.200), perfect for the new "business-casual" look, and won a great bra...... middle of paper ..... .Gap needs to take a close look at its spending and where it is occurring. It should stop trying to expand and focus on its employees and customers. Given the facts surrounding this case and their underlying implications, Gap could do just these few things and see dramatic improvements. It must find its main market and better use its current resources. This will solve most of the problems defined in this particular case. Keep it simple, have fun! It works in education, business and life! I'm sure this would work for Gap as well. Resources: Etzel, M., Stanton, W. and Walker, B. Marketing. 13th ed. McGraw-Hill, 2004. Richardson, J. Marketing. Ed. John E. Richardson. 27th ed. Annual edition. Iowa: McGraw-Hill, 2004. Stone, Brad. “Back to basics.” Newsweek: online publication. 142 August 4, 2003. 36-38. October 8. 2005 .