Imagine it's the end of another stressful work day, you take the metro at 5 p.m. across the city and finally return home. You sit down on the nice leather sofa, worn down from years of use. Engulfed in the warmth and comfort you've succumbed to so many times before. You click on the television expecting to hear Channel 2 news, but first adverts. Careless information that passes too quickly to make sense. These ads you are exposed to for hours a week, for days a year. What does this have to do with you? These are advertisements; something that has nothing to do with your life. Prepare to be bombarded with an idea that will blow your mind. In the 21st century, advertising has become so unique to its audience that it really is about YOU. In more professional terms, “advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor, disseminated via mass communication channels to promote the adoption of goods, services or ideas. » (UNCP). It is created for each viewer and has acclimatized in this sense. Over the past century, advertising has developed significantly and differs in many ways. As a result of this adaptation, two major strategies emerged: Honest Advertising and Subliminal Advertising. These two elements contradict each other due to their many characteristics and it is difficult to establish which of them is more favorable in society. “Therefore, the purpose of advertising is to help the consumer make an informed purchasing decision by making them aware of the product. » (Mahapatra). Honest advertising captures the overall goal of marketing in a much more practical way as it provides many benefits to society, opposed to sublimina...... middle of paper...... also called the "too good for- "the truth technique" or the "omitting details technique" (Ten Steps to Improve Reading Skills in College). This is common in political campaigns and advocacy strategies. competitive brand, because it provides an exaggerated amount of information to drown out the other side Another frequently used style of propaganda is called the simple people method This is due to the idea that people are more often suspicious of. rich, white candidates because they tend not to understand the problems of the lower classes “Candidates often try to show that they are just 'simple people,' by talking about how good they have been in their speeches. poor when they grew up or how they had to succeed in school. “In essence, this is a lie, because without the propaganda, the viewer would likely form a different opinion of the candidates, as they rightly should..