Objectives: 1) Understand the market situation and identify viable market segments and consumer needs. 2) Identify solutions likely to meet consumer needs. Let us begin by providing our reasoning behind the choice of this topic (i.e. agricultural productivity in Africa). This topic presents a rare blend of focus areas that include key business concepts such as: 1) Environmental Sustainability 2) Technology and Infrastructure 3) Macroeconomic and Global Impact Before looking at the market overview, let's take a look eye to global impact. the population is increasing and is expected to reach 9.6 billion people in 2050 (according to the United Nations) and to meet the food needs of this estimated population; agricultural production will have to increase by 70 percent. Therefore, improving agricultural productivity in Africa can have a local and global impact. Market Overview and Consumer Needs: The target market we have chosen is smallholder farmers (i.e. those with only one or two hectares of land) in Africa. Africa is the second largest market in the world. -the largest and second most populous continent. About 65% of the total workforce is employed in agriculture and more than half a billion, or 65-80% of the population engaged in agriculture, depends on small-scale farming. However, agriculture in Africa contributes about 32% of GDP. This shows that the productivity of the agricultural sector is very low. According to a study by the International Food Policy Research Institute, growth in the agricultural sector has not been comparable to national economic growth. Although several factors contribute to low agricultural productivity in Africa, we will focus on two key factors: a. Lack of infrastructure,...... middle of paper ......cultural and commercial entity. This consolidation will have several advantages, including a) economies of scale when purchasing seeds, fertilizers, etc. b) better negotiating leverage with intermediaries and other clients c) better agricultural yield. The financial gain for the consortium is defined as follows: 15% of all profits can be allocated to the consortium and the remaining 85% can be distributed among the farmers.d. Consulting: We can establish a consulting practice and provide advice to governments and private organizations interested in investing in agriculture. Consultants can come from all over the world, especially from developing markets like India.Summary: In summary, if the agricultural community, private and public sectors come together in Africa, a mutually beneficial framework can be implemented, thereby improving the livelihoods of farmers..