CHAPTER 1INTRODUCTION1.0 IntroductionThis chapter presents the problem statements, the objective of the study, the theoretical framework, the importance of the study and the scope of the 'study. According to William J. Stanton, the definition of an advertisement consists of activities involved in presenting a non-personal, paid message about a product or organization to an audience. Advertising is used to communicate with current and potential customers. Advertising is a non-personal communication because it concerns mass media. Advertising provides information about the company, product qualities and where the product is available. The information must be complete and truthful. Advertising is essential for both sellers and buyers. In the modern era of production, the manager can increase the sale of his product through good advertising. Every company comes up with advertisements that have to face market competition and adapt to rapid changes in new technologies to gain more customers. Good advertising involves creativity and great imagination that matches customer expectations. According to the World Health Organization (WHO), health means a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. Health advertising was carried out to persuade people to be more concerned about their health and to purchase products beneficial to their health. 1.1 Problem Statement Health advertising has an impact on the purchasing behavior of customers. The impact of advertisements is felt more on television than in the written press or on the radio. The problem is that today marketers overlook the important role of health advertising in customers' purchasing habits ... middle of paper ... and they look at health advertising. This helps the industry to make the advertisement more attractive and make the customer remember the advertisement. When the advertisement is successful, the customer wants to buy and try the new product. Then the customer will get to know about this product and the sale of the product will increase which will also increase the profit of the company. In addition to this, the customer or community will also be alerted about their health. Health advertisements raise awareness about the importance of a healthy lifestyle. For example, an advertisement about quitting smoking to avoid diseases such as heart attack. When the entire community has good health, the standard of living can increase. They can concentrate on their work and worker productivity can be improved. The company can reduce the cost to pay to the employee for medical expenses.