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Essay / Business Analysis of Google and Nortel - 1722
Business AnalysisTeam C analyzed two internationally renowned technology companies: one that was successful and one that failed over the past five years. The successful company chosen was Google and the failed company was Nortel Networks Corporation, also known simply as Nortel. From this analysis, the team members were able to determine several key indicators on both the failures and the successes of each company as well as the role of organizational structure and leadership. The team then also developed a plan to implement a change that would avert imminent bankruptcy and reorganize the failing company. BusinessIn recent decades, technological advancements have been astounding. Two companies in particular are internationally recognized for their mission and technological vision. Nortel's mission was to “create a successful 21st century communications company, led by empowered employees who are passionate about satisfying customers and generating business results” (“Nortel,” 2007). At one point in its history, Nortel served nine out of ten Fortune 500 companies. Their vision included a commitment to implementing innovative technology to solve problems and create opportunities for their customers. Their main goal is to achieve this through a concept known as hyper-connectivity in which "anything that can be connected to the network will be connected, including person-to-person, person-to-machine, and machine to machine”. machine” (“Nortel”, 2007). Since its founding in 1998, Google's mission has been similar in that it strives to “organize the world's information and make it universally accessible and useful” (“Google,” 2014). Part of Google co-founder Larry Page's vision for the company is to develop the...... middle of paper......, L. (2005). Nortel Networks company: ethical missteps. Retrieved from http://accounting.uwaterloo.ca/ethics/Management_Fraud/Nortel%20Case.dochttp://accounting.uwaterloo.ca/ethics/Management_Fraud/Nortel%20Case.docRobbins, SR and Judge, TA (2013). Organizational Behavior (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. Sturgeon, J. (2012). Where Nortel went wrong. Retrieved from http://business.financialpost.com/2012/01/14/where-nortel-went-wrong/?__lsa=bbba-7234Sullivan, J. (2005). A Case Study of Recruiting at Google: Ten Things We Know to Be True. Retrieved from http://www.google.com/about/company/philosophy/Thain, D. (2004, May/June). Thoughts from a Seasoned Director: The Unsatisfactory Performance of Nortel's “Distinguished Board.” Ivey Business Journal. Retrieved from http://www.old.iveybusinessjournal.com/article.asp?intArticle_ID=492