McDonald's is always looking for new ways to expand its business to regular consumers. Currently, McDonald's is testing an all-day breakfast menu to allow customers to eat more variety. In an article in the Chicago Tribune, Samantha Bomkamp reported that McDonald's was struggling to address issues in the kitchen, but that sales of breakfast items helped generate more revenue for McDonald's. Bomkamp reported that Egg McMuffins saw a double-digit increase among the new changes at McDonald's. The increase in Egg McMuffins led to predictions that, on average, "all-day breakfast will drive established store sales by about 1.5 percent in the current quarter and add about 1 percent to sales over the next 12 months” (Bomkamp). Food sales have seen an upward and downward trend, during the first and second quarters, McDonald's experienced a slight decline in sales. With the new breakfast idea in place, McDonald's should have a better quarter for this next sales record. When it comes to selling its products, McDonald's used the idea to attract the right media. For example, Nickelodeon and other children's television channels are heavily influenced by McDonald's and its happy foods. Happy Meals and Happy Meal Toys have made McDonald's attractive to many children because of what they bring to school.