New business strategies include processes and steps with respect to entry timing, scope of entry, marketing practices, patents and licensing, future planning as well as appropriate exploitation of market opportunities (Shepherd and Shanley, 1998). ). Business planning is of great importance for entrepreneurs who want to carry out start-ups because it refers to a detailed map that can transform an identified opportunity into a profitable business. Additionally, planning can be a useful way to obtain financial resources for a start-up from individual investors and financial institutions (Baron and Shane, 2008). This report attempts to make an in-depth analysis to address these issues with the stated objective of identifying the process of recent business development, entrepreneurial characteristics, entrepreneurial motivation and ways to protect innovation as well as challenges due to the growth of the company. . The primary research is conducted in the form of an interview with the owner of a recent e-commerce start-up.1.1) OBJECTIVES- The identification and analysis of the development process of a recent start-up.1.2 ) OBJECTIVES- Evaluate the importance of entrepreneurial characteristics and motivation for starting a business.- Explore the reasons for the creation of the recent start-up.- Evaluate the future development and growth plans of the start-up recent.- Analyze the business plan development processes- Evaluate the practices and methods followed for fundraising- Evaluate the methods to overcome the challenges created with the development of the business.- Identify the steps followed by entrepreneur to protect innovation1.3) PRIMARY DAT...... middle of paper...... measures Dr. Tsanis took to protect his business. Ambition, social skills and intuition turned out to be the key characteristics that “pushed” Dr. Tanis to invent Ven Tribe by investing his own capital so that he could manage control and profits independently. Additionally, business planning was very important to the entrepreneur as he was able to monitor Ven Tribe's strategy and sales as per the initial plan, thereby taking corrective action by improving Ven Tribe's marketing strategy due to weak actual sales. At this point it was remarkable to extract this much more relevant and what potential investors are really focusing on is not the formulas, but the assumptions behind the formulas as it relates to business plans. Finally, the registration of trademarks as well as domains has proven to be very important for the protection of innovation in e-commerce..