Loyalty is directly affected most significantly by entry and exit points. It was all about getting customers in and out of their store as efficiently as possible. The store I visited needed customers to go to the back to place their order and they did so using the lighting and visual appeal of the store. The store's merchandise was there and there was more lighting than the rest of the store. store, so when I walked in, without even realizing it, I automatically moved to the back. The interior space of Starbucks consisted of compressed furniture and walkable area to make full use of the scarce space with product display to increase the rate of possibility of purchasing their products as they are located at all the corners of the café. Coming back, I was first able to see the different seating options there so I could decide where to sit, but I was also receiving positive reinforcement before I even placed my order. I saw all these nice people enjoying their delicious cups of Starbucks coffee. Starbucks, however, prefers to place works of art around the