Today's cars are sold on TV and in print. Most people lead busy lives and don't have time to inspect their top car choices between their lunch break or when they get home; most people have a life. So when an automaker impresses our engine enthusiasts with more power, environmentalists with fewer emissions, commuters with better miles per gallon, soccer players with safer cars, and rock stars with more speed, there is something to be said in an advertisement. or a professional examination. We probably see 5 car commercials every time we watch a TV show and most reviews are written by professional drivers, talk show hosts and various marketing gurus. Top Gear is a modern British car show unique to England and is hosted by three eccentric car enthusiasts who test drive today's super cars with daily commuters. By testing a wide range of vehicles, they appeal to a large consumer market. The three hosts generally choose similar cars to compare and give their own candid or nerdy opinions on the cars to give you an idea of ​​what it feels like to own and drive the vehicle. With 350 million viewers per week, this television masterpiece is proving to have a huge influence on buyers in the automotive market (CBSNews link). Each episode is different with a familiar flow from previous seasons, which keeps the series relevant while remaining revealing. To give an insight into the world of Top Gear, Season 15, Episode 4 segment, Jeremy Clarkson shows off both the new Porsche 911 turbo convertible and the new Audi convertible. This is not an advertisement; however, it almost feels like it because of the production value and Jeremy Clarkson's support for both cars which makes them absolutely stunning. It's... in the middle of the news... I have 350 million viewers, which is 50 million more people than in the entire United States. They must please every member of society; that's why they do segments of A-list celebrities driving $10,000 KIAs and Nissans. This is why they use slapstick and unorthodox humor to soften social boundaries. Every time I watch this show, my mind always feels lighter knowing that it was meant for everyone to enjoy. The beautiful cadence, pace and intelligence of this show makes Top Gear and especially Jeremy Clarkson in this segment look like the ultimate car salesman. I'd wager that this show influences more people on what and how they drive than any other automotive marketing group. /10/21/60minutes/main6978679.shtml?tag=contentMain;contentBody