Brand Community Creates Impact by Improving Brand Loyalty. Consumer loyalty is increased through regular communication between the company and its consumers through the brand community. This inspires consumers to become loyal to the brand, thereby increasing an organization's sales. According to Pei-Ling and Shang-Ling (2017), brand community changes consumers' attitudes and behaviors, which can be measured in terms of purchase intention. This can also be measured by how consumers spread the brand by word of mouth. This results in customers leaving rival industries and competitors. Additionally, the customer satisfaction index is significantly improved thanks to brand communities. Loyal customers are then recruited to become brand ambassadors because they feel like they are part of the brand. They therefore help an organization to recruit many potential customers through positive references. This ultimately increases the visibility of the brand in the market, thereby giving it a competitive advantage. This is especially common with social media, which crosses geographic boundaries in a short time. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Brand community drives consumer effectiveness. The community is made up of several members who empower each other through information sharing. This reduces costs for members by making access to information easy and quick. Therefore, using online brand communities reduces the cost of advertising for an organization. Once a loyal brand community has been established, a business will leverage it to reduce the cost of other means of product promotion. A company must, however, ensure that the other marketing and communication channels adopted complement the brand community strategy in order to ensure synergy. Brand community affects consumer attitude by promoting customer loyalty. This generates a positive impact for an organization. Regular communication between the company and consumers through the platform makes them feel part of the company. This increases their loyalty and reduces business loss to the competition. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Personalized Essay According to Freitas and de Almeida (2017), group member onboarding drives retention and brand loyalty. This is achieved when members advocate for appropriate use of the brand. All members also strive to conform to a group's standards, thereby promoting product retention and use. This allows a business to stay afloat and focus on ways to expand its customer base. It also improves purchase intent, thereby improving an organization's sales. Through the brand community, many consumers get to know the brand. This increases brand visibility by reaching and influencing even non-customers. The impact generated by brand communities is the promotion of brand identification. Through reviews, information exchange and interaction, many customers begin to identify with the brand. This influences their behavior as they begin to reach potential consumers through word of mouth and other brand promotion methods..