According to this case, in the 1990s, dot-coms were very popular. Walk-in stores did not excel and at that time it seemed like a bad idea to open one that sold stuffed animals. Despite this, Maxine Clark founded Build-A-Bear Workshop in 1996. Unexpectedly, Clark's store excelled quickly and greatly, having more supporters than non-supporters. Not only is the company continually excelling in terms of profits, but it is also expanding the availability of its products through the many stores it has opened. The Build-A-Bear Workshop is a curated world where kids can create their own stuffed animal any way they want. The process includes a total of seven stations in which the animal is fully assembled. This process leaves a child with more than just a stuffed animal, it has created a memory that most will not forget. Build-A-Bear is very different from other stuffed animal manufacturers. While the main selling point for some may be quality, Build-A-Bear focuses on customization and experience. Another significant difference is that the Build-A-Bear Company's sales do not peak during holiday periods; however, it remains constant throughout the year. Product customization is very popular and brings great satisfaction, which in return helps build relationships with customers. Clark never forgot what it means to be a customer, which allowed him to build Build-A-Bear into a customer-centric organization. Clark is actively involved in the organization and visits several stores each week. In doing so, she established a relationship with many clients and created an email friends list. Although Clark only communicates with some of his clientele...... middle of paper...... for others it can be a treat. Regardless, he does a great job. One addition that can enhance the process of building a bear and make it a greater experience is to have a photo album of the child creating a stuffed animal. A photo can be taken of the child while they are at each station creating and dressing the animal. Subsequently, a photo can be taken with the child and the bear once it is finished. Not only should they be able to personalize the stuffed animal but also the photo album. They should be able to choose the album cover and the style of the album pages. This will ensure they never forget the unique experience of building a bear. The Build-A-Bear Workshop can also analyze businesses' marketing techniques. Ensuring that the company implements sufficient advertising and promotion tools will help strengthen the company's reputation..