Table of ContentsIntroductionImage in Social Media MarketingConclusionIntroductionThe maxim “A picture is worth a thousand words” is truer than ever. Nowadays, under the coverage of social media all over the world, it is not only a familiar way for people to update and get more information, but also a powerful tool for business marketing strategies. Nevertheless, the large amount of data contained in these networks and the fast pace of their lives simultaneously lead to the fact that people want consumable content and do not have time to read long articles, especially if this information is based on the marketing. Therefore, marketers come up with the solution: image transmission, the only effective way to convey a large amount of information. This essay presents many reasons confirming the importance of image as an indispensable factor in social media marketing. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get Original Essay Image in Social Media Marketing First of all, when it comes to KFC, what is the first thing people think of? Is the fried chicken red or like Colonel Sander? By what method can people remember these photos without any effort? The answer lies in the mechanism of action of the human brain. According to advertising industry influencer Krista Neher, the human brain can process images up to 60,000 times faster than words. Thus, after contact with a series of photos carrying a synchronized and repetitive message, the brain tends to easily store and visualize these images each time they are evoked. In fact, customers do not care about the marketing strategy or the media plan, they only remember the interactions between them and the brands, particularly through image. For these reasons, many businesses are harnessing the power of images to make marketing activities more engaging and memorable. The story of Coca-Cola is a specific example demonstrating this point. In a decade, this brand has built its reputation through advertising campaigns with stunning images to attract buyers. One of the most memorable is “Taste the Feeling” in 2016. The campaign used 100 photos combining people's daily routine with Coca-Cola's familiar images such as the unique container and the two red and white hues. As a result, these images resemble a slice of the diversity of people across the world as they enjoy their "Coca-Cola" in the simplest and most usual way, leaving deep impressions and creating associations with the customers. Second, the vast majority have a limited attention span. It is mentioned in the Cambridge Dictionary that attention span is the length of time people can keep their thoughts and interest fixed on something. As you may know, the average attention span of the notoriously poorly focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now typically lose focus after eight seconds. Therefore, in the information age where data can quickly become overwhelming, they are not expected to spend more time reading long messages. If the post is text only, this may turn off many followers. In this case, images can divide the written content. Well placed, they can push persuasive words further and capture viewers' attention long enough to make them read what is being discussed.For brands trying to introduce new elements and clarify better subtleties, this is impeccable as it offers an all the more captivating and fragmented way of digesting information. In addition, images also have the mission of conveying emotions to users. Human emotions are something very complex and difficult to describe in words. However, images can simplify and convey the most appreciable feelings. It is clear that the emotional response - love, hate, frustration or discomfort - to an advertising model largely affects consumers' purchasing decisions rather than content. An example of this is P&G’s “Thanks, Mom” ad campaign to salute Rio 2016. Looking at P&G’s product portfolio: Pampers paper diapers and Bounty tissue, these products explicitly cannot make athletes Olympic champions. However, what these articles have in common is their target audience: mom. By arranging the most authentic photos posted on the fan page, P&G hinted that behind the success of every Olympic athlete lies the infinite love and great sacrifice of mothers. As a result, this campaign tapped into the deepest part of the consumer mind to propel purchase and become the most successful marketing activity in P&G's 175-year history. One of the reasons images are so important is that they make consumers feel authentic. An authentic image evokes emotions that can connect customers to it and make them feel like they are in the same space as the visualization. Therefore, giving customers a sense of realism is very important in the business world, especially in the modern world where the rapid development of virtual networks has led people to search for something authentic. Posting company lens photos or a few behind-the-scenes images on social media can increase customer engagement. For example, Toms Shoes published many photos of poor children with new shoes in their hands and a bright smile. Not only did they help inform the company's charitable activities, but they also made fans more grateful to see the influence a pair of shoes they purchased had on the world. By using social media to show their authenticity, by enlightening customers about the real identities behind them, businesses have a greater chance of convincing them and thus earning profits. Therefore, to achieve these goals, social media is a crucial tool. Due to its prevalence and popularity among people all over the world, there is no doubt that it is the fastest way to distribute images for marketing purposes. An estimated 86% of the world's population uses social media at least once a day, and those who spend time logging in multiple times a day make up 72%. Additionally, most people use Facebook (82%), YouTube (75%), and Instagram (53%) at least once a week. Therefore, posting photos of the same subject on different websites helps increase brand awareness. When people see similar types of images, colors, and patterns on Pinterest as they do on Facebook, they associate those images with brands. Additionally, consumers now have a hobby of taking photos of food and drinks and posting them online to show off. to their friends and express their personal tastes. The way businesses share photos posted by customers makes them excited and satisfied. It is not only the best way for you to express your gratitude to the.