Public trust is expressed and takes on meaning in the administration and carrying out of preservation and interpretation activities. Public trust refers to public management and service. It guarantees that heritage can be passed on to future generations. This essay will examine how the preservation and interpretation of tangible and intangible heritage builds public trust in museums, archives and historic places. It will examine preservation, administration and visitation policies that encourage and maintain public trust. Before discussing public trust, this essay will define key terms used in the subsequent discussion: conservation, preservation, tangible heritage, and intangible heritage. Conservation refers to “the act of safeguarding and protecting heritage resources” (Study Guide: HERM301, 2013, 10). Preservation refers to the specific actions undertaken to achieve conservation (Study Guide: HERM301, 2013, 10). Tangible heritage refers to art, archives, buildings, archaeological data, artifacts, landscapes, and environments that have historical and cultural value (Study Guide: Herm301, 2013, 6). Intangible heritage refers to cultural traditions, practices and languages. This can include music, dance, stories, feelings and lifestyles of the culture (Study Guide: Herm301, 2013, 6). It also refers to how culture may treat its material heritage, for example practices surrounding artifacts, such as menstrual taboos and proximity to other artifacts. It is important that all heritage management institutions strive to conserve and preserve tangible and intangible heritage. Preservation is a responsibility of heritage management (Rypkema, 2006, 36). By preserving tangible and intangible cultural heritage and p...... middle of paper ...... Unit 1 pp. 4-15.Daibard, Jacques1985 Building a cultural identity. Canadian Heritage 10, no. 5: pp. 2-4Edson, Gary and Dean, David1994, chapter 1, Museums and community. In The Museum Manual. London and New York: Routledge, pp. 3-12, Gurian, Elaine Heumann1985 A blurring of boundaries. Curator 38: 31-37.Lewis, Geoffrey2004 The role of museums and the professional code of ethics. In Managing a museum: a practical manual, Paris: International Council of Museums (ICOM), pp. 1-16.Rypkema, Donovan2006 Heritage and Sustainability: Lessons Learned in America - Highlights from Donovan Rypkema's Closing Speech at the 2005 HCF Conference. Heritage 9, no. 2: pp. 34,36Weil, Stephen E.1990 The proper functioning of the museum: ideas or things? Rethinking the museum and other meditations. Washington: Smithsonian Institution Press, 1990, p... 43-56.