Although popular brands have an audience they are trying to capture and an image they are trying to uphold, generic brands are basically a cheaper replica of everything you could. I bought for 100 but for only 20 dollars. I met someone who even told me that he would never shop at Ross and would only shop at mall stores. This may not make much sense, but everyone has their own preferences and what a person may think should not be used to bring someone down because their preferences are not the same. If you want to buy a sweater with holes for $2,000, go for it, but if you want to be efficient, just buy a sweater at Walmart and cut out a few holes yourself. The stigma of wearing popular brands versus generic clothing brands will always be something to compare and contrast, but overall when it is done it should never be an attempt to judge.