Differences between B2B and B2C marketingIn the following paper, the differences in marketing techniques focused on B2B customers as opposed to marketing to B2C customers will be examined. The different goals and approaches used in marketing to these different types of businesses will also be examined. In Business to Business (B2B) marketing as well as Business to Consumer (B2C) marketing, many of the same marketing techniques and methods are used. For example, internet advertising, television, mailings, organized events, print media and word of mouth are some of the popular marketing methods that will be used regardless of whether the end customer is a business or a consumer. What will be different is the message contained in these forms of advertising and not the methods of delivering the advertising. B2B marketing will be more relationship-oriented since the goal is to build a long-term relationship with that company that will generate business on an ongoing basis. B2C marketing is generally more product-focused and appeals to the immediate sale of the product with an appeal to the emotional side of the consumer that will drive that immediate sale. Price is also a predominant part of marketing information since it is an important factor in the consumer's purchasing decision (Murphy D. 2007). Internet marketing, which is increasingly used in both types of businesses, can show these contents. differences in marketing methods used by B2B and B2C companies. B2B Internet marketing aims to direct the business customer to the company's website in order to better understand the capabilities of the business provider. B2B selling is generally a longer sales cycle, so it is important to educate the customer in more depth. Marketing in the B2B company can also help generate leads that can be followed up by the commercial operation. B2B selling is typically a multi-step process with the customer and may involve multiple approvals in order to finalize the transaction. This means that a wide range of benefits and specifications may be required on B2B websites, with contact information being an important requirement (Warholic J. 2007). B2C Internet marketing is designed to aggressively move the consumer to the purchasing stage using a variety of methods. to achieve this objective. The use of redeemable coupons, price reductions, bundling techniques, and shopping add-ons are popular methods used in Internet marketing, just as they have been used in sales for years..