IntroductionCoca Cola, the product that was invented by pharmacist John Stith Pembaton in 1886 to be the highest quality taste in the world (Bellis, 2011). Additionally, in 1889, the Coca Cola brand and formula were purchased by Asa Candler (the founder of Coca Cola Company) and formed the Coca Cola Company in 1892 (Bellis, 2011). The company manufactures, distributes and markets the drink worldwide. The company's main missions are to refresh the world - in mind, spirit and body, to inspire moments of optimism through their actions and brand and to make a difference and create value wherever they participate. The company has its visions in order to achieve its objectives. missions. They aim to achieve high profits and to achieve this goal they provide a wide variety of products to their customers and work with shareholders. In addition to this, the company aims to provide a better working environment to increase productivity and make it simple and efficient. The company has its winning culture, which means the elements needed to make its vision a reality in 2020. Muhtar Kent, CEO of the Coca Cola Company, says the company markets 4 of the world's top 5 soft drinks in more than from 200 countries. The Coca Cola company targets its products for people over 12 years old and tends to offer a higher quality product based on customer feedback on the variety of drinks (cocacola). External Factors There are many factors to consider as businesses undertake a marketing process. A business must be aware of the external environment to be profitable and competitive. Coca Cola company needs to check the external factors to achieve its goals. Technological Factors Technology is changing and evolving day by day, so it is important to understand...... middle of paper ...... These three things can there are USPs because none of the other products have the brand name, registered trademark and the shape of their bottle. Conclusion If the company wants to achieve its objectives, it must analyze the environment. Moreover, the objective of each company is achieved when it has a maximum market. If Coca Cola Company analyzes the environmental factors, it will be easy to produce the flavor desired by the customers and also determine the environment in which they will market the product. If the company analyzes the environmental factors, it can know what type of product to produce. For example, in some countries the market for Coca Cola cans may be high. There are few disadvantages that may arise, for example the product may not be suitable for the culture, may not have a high market or may not generate enough profit. So it is important to analyze the environmental factors and market the product..