8. Project a positive image of your business. You only have a moment to make a positive and memorable impression on the people you intend to do business with. Home business owners should do everything possible and make a conscious effort to always project the most professional business image possible. The majority of home business owners don't have the advantage of elaborate offices or sleek storefronts and showrooms to wow prospects and impress clients. Instead, they must rely on imagination, creativity, and attention to the smallest details when creating and maintaining a professional image for their home business.9. Get to know your customers. One of the most important characteristics and often the most important competitive advantage a home entrepreneur has over their larger competitors is that they can offer personalized attention. Call it a high-tech reaction if you want, but customers are tired of hearing that their information is somewhere in the computer and needs to be retrieved, or that they are asked to enter a dozen digits only to get to the right department and end up with voicemail - from which they never receive a return phone call