The Coca-Cola CompanyThe Coca-Cola Company is the world's largest manufacturer, marketer and distributor of soft drink concentrates and syrups. Coca-Cola is headquartered in Atlanta, Georgia, United States of America. It is best known for its flagship product, Coca-Cola. The company only produces concentrated syrup which is then sold to various bottlers around the world who hold a Coca-Cola franchise. Coca-Cola bottlers, who hold territorial exclusivity contracts with the company, produce finished products in cans and bottles from the concentrate in combination with filtered water and sweeteners. Bottlers then sell, distribute and market the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. (www.wikipedia.org)Coca-Cola is the most popular and best-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands in over 200 countries (but we will focus on producing Coca-Cola cans for this project). The first international bottling plants opened in Canada, Cuba and Panama in 1906. Coca-Cola cans are manufactured as 250 ml or 330 ml cans: 250 ml 330 ml Coca-Cola uses its 3 E approach to design: Efficiency – Improve packaging efficiency by eliminating the use of raw materials or light weight (e.g. aluminum can design); use less packaging materials Efficiency – ensuring that the materials used are safe and resourceful throughout their lifespan; recyclable consumer packaging Eco-innovation – Designers strive to develop new environmental technologies that enable responsible packaging innovation; “recycling friendly” Some of Coca-Cola's bottling partners are: Coca-Cola Enterprises which produces (in terms of population) for 78% of the United States, 98% of Canada and 100% of Great Britain ( but not from Northern Ireland), mainland France and the Netherlands, Luxembourg, Belgium and Monaco. Coca-Cola FEMSA, SA de CV which produces (by population) for 48% of Mexico, 16% of Brazil, 98% of Colombia, 47% of Guatemala, 100% of Costa Rica, Nicaragua, Panama and Venezuela, and 30% of Argentina. Coca-Cola Hellenic Bottling Company SA which produces (by population) for 67% of Italy and 100% of Armenia, Austria, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia , from the Czech Republic. , Estonia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Nigeria, Northern Ireland, Poland, Republic of Ireland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Switzerland and Ukraine. Coca-Cola Amatil which produces (by population) for 98% of Indonesia and 100% of Australia, Indonesia, New Zealand, South Korea, Fiji and Papua New -Guinea. (www.wikipedia.org) There are over 300 Coca-Cola bottlers worldwide and most of the bottlers are independently owned and not controlled by the