Daytun's Current StrategyProviding exemplary customer, sales and technical service as a corporate objective is in line with market requirements, and Daytun is able to provide this account given its main activities. Having established strong dealers and a well-founded and highly functional service department, one of its core activities of providing modern and up-to-date copiers, is now a very feasible probability for Daytun. The innovative idea of ​​cost per copy makes it easy for the customer to understand the underlying costs of high quality copies as a service station, rather than just a stationary machine. This strategic model, based on high quality products, excellent service and competitive prices, is now able to deliver the desired value proposition. Daytun is a customer-focused industry leader in its own right, combining customer needs with business strengths, to lay the foundation for a well-rooted, long-term customer-supplier relationship. (See Appendix 1, for the components of business strategy in the Diamond-E model). The Strategy-Environment Nexus Their strategy of commitment to providing excellence in customer service and delivering quality products has earned them a leading market share in the industry. Konica provides them with quality products at competitive prices, allowing them to compete in the market with big names like Xerox, Sharp and Canon. Customers base their purchase primarily on the service and reputation of the dealership and Daytun's commitment to these factors has helped them grow in the market. The sector is maturing and opportunities for future growth in London are being questioned. Competitors seek to increase their market share through aggressive pricing, which may consequently affect Daytun's sales (see attachment). 2).