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  • Essay / Public Relations - 804

    Public relations as defined by the Merriam-Webster dictionary (2011) is “the activity of influencing the public to demonstrate understanding and goodwill toward a person, company or an institution.” The use of public relations by government leaders is not a new management skill. In the United States, the public relations of government leaders are as old as the country itself. Since the days of George Washington and Thomas Jefferson, public relations issues and political agendas have been presented to American citizens. The first revolutionary public relations issues concerned the formation of the United States as a sovereign country and the banishment of the king from Great Britain. Although many people immigrated to the United States to escape the rule of Great Britain, it took public relations on the part of the Founding Fathers to establish a Continental Army and policies to protect the newly formed country from the invasion and taxation of Great Britain. Public relations has always been and always will be in the eye of the beholder. Until the invention of mass media, in the form of radio during World War I, the profession of public relations was relatively unknown. It was then that public relations in the form of subliminal messages and propaganda began to emerge as a trend of coercion and control by government leaders (Shafritz, 2011). The Merriam-Webster Dictionary (2011) defines propaganda as “the dissemination of ideas, information, or rumors with the intention of helping or harming an institution, cause, or person.” Propaganda is used in all forms of government, from presidential candidates to political party supporters. Propaganda through government public relations can be useful to the leaders of our government...... middle of newspaper...... ounce of propaganda as satire in advertisements and attribute it to politics as just a part of the job. Are we, as a society, becoming immune to political propaganda and making more informed decisions for ourselves? I would like to hope so. Public relations and propaganda have their place in any governmental society as long as they are used as a tool to communicate the intentions of the government and to provide the information necessary for informed decisions by its citizens. As society becomes more dependent on technology for information and becomes more educated about propaganda, the old “black propaganda” (Shafritz, 2011) is disappearing. The bottom line is that propaganda has been around since the dawn of time, even the Bible should be considered propaganda, but it is up to each society to determine the value of propaganda to public relations and government leaders..