Is the use of sexual images in advertising campaigns unethical? People will quickly realize that they are being manipulated by advertising companies because of sexual images. Even though a person may purchase a product because of sexual imagery, it defeats the purpose of selling the product if the product is not good. Additionally, businesses will only gain temporary customers if sex is their only advertising strategy. Not only will consumers feel deceived and used, but it will take a lot more effort from advertisers to regain customer trust. Therefore, the use of sexual images in advertising is unethical because it distracts the consumer from the original purpose of purchasing something. Products commonly associated with sex appeal include designer clothing, alcohol and perfume. They appear to feature very explicit sexual images. For example, Ax body spray is a great example of a brand that claims to offer gender-related benefits. Usually, these ads feature a man, usually between the ages of 18 and 26, using this Ax body spray, then automatically achieving a higher social status and becoming a "girl magnet." (Chacko). Billboards and print ads that display sexual encounters are more likely to not only catch your eye, but also be more memorable (Chacko). Even though these ads are degrading, the media makes them acceptable. As culture evolves in our society, so do social perspective and social norms. (Chacko). Advertisements that include sexual aspects are even more engaging and entertaining, especially when they feature a “fantasy element” (Chacko). Sexuality is a fundamental characteristic of people that influences their thoughts and behaviors. This includes attention, ...... middle of paper ...... them a bad image. Works Cited Calleros, Miranda. “Sexual advertising and its effects on women.” Sexual advertising and its effects on women - Mbmymcmb13. Mbmymcmb13, nd Web. March 4, 2014. Chacko, Rebecca. "The mystery of sex in advertising | Commonplace." The mystery of sex in advertising. Commonplace, nd Web. March 01, 2014.Ivan. “Does sex in advertising sell? Creativebits™. Creativebits, August 20, 2009. Web. April 10, 2014.Princess, Piñata. "Sex sells; yet another comment." In search of Prince Charming. Wordpress, November 27, 2010. Web. May 01, 2014. Taflinger, PhD, Richard F. “You and Me, Baby: Sex and Advertising.” » Public.wsu.edu. May 28, 1996. Take advantage. April 28, 2014. Unknown. "Good morning." : Sex Appeal: an effective advertising tool. Chandraj.blogspot.com, and Web. April 10, 2014. Unknown. “Sexual objectification.” Wikipedia. April 28. 2014.