Spirit Airlines has long been considered an unorthodox airline. Of course, they address the four Ps in their marketing strategy; however, they focus much of their efforts on pricing and promotion. They focus on reducing prices through “unbundling”. They focus on promotion by leveraging social issues and breaking news. Many advertisements and offers promoted by Spirit have caused a real shock among the public. Spirit has made two goals clear: They are passionate about getting the customer the lowest possible rate by any means necessary, and they will similarly use any means necessary to get those potential customers to notice those rates. Such a blatant marketing strategy works. Even in the face of great competition, Spirit finds ways to compete and blatantly succeed. Spirit addresses “price” by trying to get the lowest price possible for potential customers. They implemented their “unbundling” strategy which essentially removes all the amenities offered by other airlines. Fees for checked bags, fees for flight changes and no complementary drinks on board are just some of the cost-cutting techniques used. This strategy allows Spirit to offer incredibly low prices. It's also suitable for customers who simply want to get from point A to point B without paying extra for services they don't use. This strategy, combined with a direct “promotion” ploy, made Spirit Airlines “the most profitable airline in the United States” (Nicas, 2012). In July 2013, the Anthony Weiner scandal hit newsstands for the second time. time. Shortly thereafter, Spirit unabashedly launched a hot dog ad and the description: “Carlos Danger, in a Spirit Airlines production, The Weiner Rises Again” (Costello, 2013). This ad is one of many that are riding the social media waves. Just a few weeks ago, when the Miami Dolphins suspended a player for bullying, Spirit released this ad: Don't be intimidated by high prices, leave Florida incognito (Wilson, 2013). Both ads were linked to low-cost promotions and generated waves of attention. Other unsubtle Spirit ads seem to approach, if not completely address, unprofessionalism. One such advert features a man in bed with his friend's mother. , “You think it’s low?” Spirit Airlines fares are even lower” (Segal, 2009).