Since the beginning of time and the invention of the market, humans have had to rely on their own instincts, wants and desires to know what to offer and what to provide to the consumer. If you follow the Bible, it says that Eve convinced Adam to eat the forbidden apple. But technically, Eve wasn't the first marketer. It was the serpent who convinced her to speak to Adam. The snake was able to attract its target audience because it offered something that should never be offered, a new and unknown item. Appealing to the curiosity of your target created a successful exchange. The only thing left now is how to cope with our changing environment and keep pace with consistent and successful marketing. Marketing is generally considered to progress through five distinct phases of evolution: the era of simple commerce, the era of production, the era of sales. , the era of the marketing department and the era of marketing companies. The ability to keep up with evolving markets and materials used is crucial to cater to an ever-changing and growing audience. The latest fashions, trends and styles also shape what we produce as marketers. When rubber was invented, it was considered a wonder material and later revolutionized the transportation industry by replacing wooden tires with a new product that was more durable, safer, and cheaper. Although we are generally taught the standard five distinct phases, one could argue that with the evolution of all of these phases, new ones would eventually arise. Ultimately, the sixth phase would be: the era of relationship marketing, the ability to build long-term, mutually beneficial relationships with your customer. This type of strategy leads to the creation of trust with consumers and customer loyalty, middle of paper ...... this will facilitate the response or evaluation of the product. The enjoyment window appears to be higher even if the product is not superior, and would more likely generate much greater buzz than without the event. It’s this type of buzz that creates household names and word of mouth. Additionally, the ability to personalize the products we currently have will have a huge impact on the business/consumer relationship, accelerating trust and creating even more loyal customers than before. It doesn't always have to be over the top, but a little giving back, mixed with original creative content, is the type of marketing I enjoy and hope to implement in my own marketing practice. Works Cited Hammond, Michelle. "Pizza Hut Launches a Flavor — and Two Other Bizarre Marketing Stunts." Startupsmart.com. Np, February 15, 2013. Web. May 1 2014.