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Essay / How Artists Can Get Paid in the Digital Age
In this technological era, most traditional industries have been significantly changed. The traditional art industry is undoubtedly also one of its “preys”. Before 2007, artists made their money simply by selling albums. But with the emergence of Internet video sites, many unconventional artists are getting more rewards than traditional artists by posting videos online. This caused artists to feel like they had to increase their popularity almost instantly so their income could support them. From my point of view, artists should be omnipotent enough to follow the trend and not just focus on their own talent. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Before I elaborate on my arguments, the modernized method has some drawbacks. By selling the artwork through the Internet like Spotify, Youtube, Tidal or Facebook, the artist may face copyright and monetization issues. In the old days, fans are required to buy a record or attend concerts in order to appreciate the artist's performance. Music piracy is a hot potato for the music industry these days and according to YouGov's Music Report, one in ten people in the UK use illegal downloads. Such apps allow users to “grab” music from streaming services like YouTube and Spotify and store the file on their phone or computer, preventing artists and record labels from making money from the music. future flows. This represents a major challenge for the music and film industry. Above all, fluctuating business models affect artists’ income. In this series of events, artists who act in traditional ways were treated unfairly and struggled to make a living. This was not due to the artists' skills or hard work, but to their inability to adapt to new business models. For example, most new artists only receive a 10% royalty percentage for each album sold. As a result, some artists have started to undergo changes, they try to upload their own works to video sites and music download sites to get paid. The rapid development of the modern business model will lead to inconsistent marketing. In 2013, Internet video artists' revenues shifted from download revenues to streaming media revenues. Although they have a large number of fans, they only generate $166 in ad revenue for every 1 million views. Additionally, artists were able to benefit from the growing media channel through direct support from their fans. A good example is a website called Patreon. Patreon is a membership platform that provides creators with a business tool to run a subscription content service as well as a means for artists to build relationships and offer exclusive experiences to their subscribers. Fans can support their favorite creators like musicians, writers, or videographers by donating through Patreon to keep them moving forward and creating more art. It's like fundraising, but for a salary rather than for a big project. When the artist creates a Patreon page, only the one who paid can access the exclusive content. By using this platform, the artist can benefit directly from their work rather via an agent and only receive a portion of the profits. However, this encourages..