1. Corporate Mission StatementA corporate mission statement is designed to be shared with managers, employees or customers, showing the purpose, direction and opportunity for a project. This typically occurs when companies allow their grants or business units to design their own sales and profit goals and market strategies; or when companies correctly modify their initial business plan, in order to seize opportunities in a new market. First of all, a company must be clear about its mission and itself. For example, the mission is designed for which component of their business and for which customer group. And then they will facilitate the mission statement. Basically, the core element of company mission statements includes products, markets, and technology. Respectively, products represent goods or services intended for customers; markets represent the designation of a price, a position, a target clientele or an advertisement, etc. ; The technology represents new upcoming technologies offered to customers, for example hybrid cars, cloud storage, etc. It doesn't matter whether the business is for-profit or not, that's the essence of the mission. A good mission statement will focus on fewer but clear goals. A statement with a number of objectives, such as minimizing costs, increasing publicity, providing efficient service, etc., will confuse managers. The purpose of a mission limited to one or two times seems sufficient. Second, it includes major company policies or regulations. The new mission statement is based on the overall situation of the company. If the mission statement deviates from the original business objective, it is difficult to succeed. Third, the mission statement should be limited to a range of competitiveness that...... middle of paper...... most customers exist because they cannot buy the same from others , it’s a niche. The illustration is the luxury group like Patek Phillippe and Rolex watches, Hermes and Chanel, etc. Customers cannot find similar or identical product in Patek Phillippe and Rolex, same for Hermes and Chanel. Mass customization means that customers can design and customize the product. by themselves, and the company will produce the personalized output based on the customization. Usually, this new type of market is operated online and the production is computer-aided manufacturing. Compared to the manufacturing plant, the production cost is therefore lower and therefore closer to mass production. Dell is a good example here to explain mass customization. Dell allows customers to self-customize their PCs online and order their PCs; the Dell will deliver the customized product in a few days.