Artisan. According to an article on "The True Meaning of Artisan Dairy" by Tasia Malakasis of Inside Perspective magazine, she wrote that several American cheese makers, beekeepers, butchers and other artisans have since endorsed the word artisan on their products. The idea behind an artisan food product means the same quality, care and good old human touch put into producing the end result. Of course, having said that, you will pay an exorbitant amount, for example, a pot of money. and homemade jam. The price ceiling set for these artisanal food products justifies the story behind them, the ingredients used could come from what was grown behind the farmer's shed, or the recipe and technique used in their making have been passed down from generation to generation. . What you pay for is the story told behind that jar of homemade jam. In recent years, consumers have been very keen to learn more about the food products they purchase. They want to know where the food comes from and possibly make a connection with the product....