When planning to form a partnership fitness center company, Jack and Jill will consider various legal requirements in accordance with Australian law. The company needs a name that is catchy to its target customers. Long, irrelevant names are not appropriate, but short, attractive names will be easier to market. Additionally, they must have a company logo that will be associated with the services they offer. The logo can be anything, although association with services will facilitate market penetration. When deciding on the company name and logo, it is mandatory to check whether such names exist in other companies in Australia. This is a government control effort to prevent duplication of company names and cause confusion in later stages. The process is carried out through the Australian Securities and Investments Commission (ASIC) and can be done online without necessarily visiting their offices. The website has a search button, after which you type in your chosen name to check for matches/similarities. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay The unduplicated name proceeds to the stage of registering the company under that name via ASIC to ensure that the name is not used by another company. The process can be completed online via www.asic.gov.au by registering to create a new account. Successful creation of an account is then followed by the online registration application process which normally takes around 20 minutes, and confirmation is obtained online that the company has been successfully registered under that name and received a Certificate of Registration. recording bearing his name. Normally, there is a fee for the company name application which costs AUD 34 for a one-year term or AUD 79 for a three-year term. Another step is to acquire a Tax File Number (TFN) to enable the business to file annual tax returns in accordance with government requirements through the Australian Taxation Office (ATO).).