Swatch must identify the existence of new emerging markets offering short and long term benefits for a pioneer offering a high quality product. India, with its vast population and emerging watch market, is the ideal place to target. While reducing manufacturing costs, they are still able to sell at high prices. This is a defining factor for Swatch, as there is no innovation in competing products that could ever rival Swatch's Swiss quality. Swatch must therefore offer its product to consumers. Swatch's entry strategy uses Titians' infrastructure in a localized market that enables fast and efficient connections for Swatch. Titians' distribution channels can not only get our product into the hands of the consumer, but they also allow us to easily obtain insights into our consumers' purchasing habits. Swatch is also gaining practical experience by entering the Indian market with a joint venture instead of trying to compete with Timex in its domestic market without Titian's help. It is important for Swatch to maintain its product standard across borders. Based on the market belief that our product is of superior quality to all our competitors in the Indian market, our product must be of consistent quality. Our main selling point is that we offer the highest quality watch, wherever you are.