The analysis of political behavior starts from the assumption that political behavior is not a particular form of human activity, independent of what is known about behavior general social. (Political Behavior, 1968) The majority of research on political behavior focuses not only on identifying the behavior of an individual, but also on predicting the behavior of a group of people. It is understood that these groups do not exist without individuals; it is therefore the individual dynamic which constitutes collective group action. This is the subject of political and behavioral research. The three widely accepted behavioral models of voter choice are: the sociological model, the socio-psychological model and the rational choice model. These three models diverge in methodology and application of research, but each has provided important data regarding the factors that influence voter choice. The first behavioral model is the sociological model, or Columbia model. The sociological model is a product of research conducted to explain voting behavior in the 1940 presidential election. This model surveyed residents of Erie County, Ohio, and drew conclusions based on the data collected. “The sociological model uses group-level characteristics such as socioeconomic status, religion, and place of residence to explain how people vote” (Bond and Smith, 417). There are six sociological factors considered group characteristics that impact vote choice: race, religion, gender, income, education, and family voting history. Important findings from the research conducted include, but are not limited to, the determination that people tend to vote the same way they and their families have previously voted. The sociological hypothesis...... in the middle of the article......, the hypothesis according to which one must be informed to make a rational decision, thus following the model of rational choice, is highly contradictory with research indicating that the majority of Americans simply aren't well informed about politics. It is because of this limitation that the social-psychological model, along with the rational choice model, "continues to provide the most accepted explanations of voting behavior." (Bond & Smith, 420). Since no model rejects other models and methods of determining voting behavior, it is safe to say that all three models have played an important role in the development of the field of political science. The social-psychological model, along with the rational choice model, are the two models that best predict voting behavior and establish possible causes for why people vote the way they do..