Niche MarketingThis is where businesses focus on selling to a small market because these costs can be kept low through the savings of specialization. IT is generally used by small businesses because they can focus on establishing a strong image and position in their niche. Additionally, niche markets are generally ignored by large multinational companies, which are not interested in the low sales volume generated by a small segment. A good example is Rolls Royce, which specializes in the luxury automobile niche. Mass Marketing This is the complete opposite of niche marketing: in mass marketing, a business tries to fit as large a portion of the market as possible. However, this means you have to ignore certain areas of the market because you can't accommodate everything. Mass marketing usually involves marketing different products to different groups of people or promoting the same product through different means. An example of the first case is how banks operate today: they have separate accounts for students and teenagers, and others offer different services for different purposes. Marketing is about understanding customer needs and ensuring that products and services meet the highest possible standards in order to satisfy the wants and needs of potential customers. Marketing also focuses on how the business can influence customer behavior. Marketing is essential to the success of all businesses. Its main objective is to enable businesses to meet the needs of their current and potential customers and should be able to: It is very important to understand the needs and wants of customers. Customer needs may vary among different groups of people. Customer needs include: Good customer service – This would include after-sales service and the service provided when purchasing the goods. These can include friendly environments, return policies, good, clear advice and good services such as express checkouts. The company can consider its competitive markets and evaluate competitive pricing in order to provide better service and quality. They can use these strategies to meet the needs of their customers. They need unique products to stay ahead of their competitors. For example, a game store can get the latest games so that more customers can come there because no one else will have them. The company will need to think of innovations it could use to facilitate communication between suppliers, subcontractors and customers..