Making Decisions We all make decisions of varying importance every day, so the idea that decision-making can be a rather sophisticated art may seem strange at first glance. However, studies have shown that most people are much less capable of making decisions than they think. An understanding of what decision-making involves, along with some effective techniques, will help make better decisions. What is decision making? Some Definitions A good starting point is to use some standard definitions of decision making. Decision making is the study of identifying and choosing alternatives based on values ​​and