In today's society, children have unhealthy views on the foods they desire due to the many different influences on their choices. Advertising such as television, radio, news and commercials have many negative advertisements persuading children to consume the unhealthy foods presented. Foods advertised on prime-time children's shows are often high in fat and sugar, and low in fiber and nutrients. Healthy foods, such as fruits, vegetables, whole grains, milk, and low-fat products, are rarely advertised, leading children to desire these foods less than the unhealthy foods presented. Studies show that there is a global trend of increasing overweight and obesity among children. National data shows that school-age children in almost all countries surveyed are delivering predicted weight results. Consumption of fast food and soft drinks contributes to the increase in childhood obesity, but there are strong links between daily television viewing time and childhood obesity. Increased television viewing among children is associated with reduced consumption of fruits and vegetables, as well as decreased consumption of healthy foods and increased consumption of unhealthy foods in due to the excessive influence of food advertisements. Van den Bulck and Van Meirlo (2007) found that each additional hour of television viewed per day resulted in an additional consumption of six hundred and thirty-five calories. Watching TV is a popular and time-consuming pastime for children around the world, but not only does it waste time and entertain children, it also introduces them to unhealthy food advertisements intended to target children and persuade them to eat the foods they want. Halford (2007) found that each week, children on average watch ...... middle of paper ...... g the product is popular and the thing to do. (Jones, Kervin (2010)) Most research shows that television has a major influence on children's food choices. However, magazines also have a slight influence on food choices, but they are not as strong as television advertisements. Children's food choices and their consequences are a global problem. It is estimated that there are more than twenty-one million children who are overweight or obese, and each year this number is estimated to increase by one million. In the United States of America, an estimated 35% of all children are considered overweight or obese. Advertising has been proven to play an important role in children's eating habits. There is growing evidence that food advertising aimed at children is primarily about unhealthy foods, leading to childhood obesity. (Jones, Kervin (2010))