The overall customer experience is derived from the consistency of all aspects of shopping in any of these centers and the satisfaction of their expectations regarding this that the brand will offer. Victoria Secret uses online data to make merchandising choices that will have a positive impact and sell the product. They do this by streamlining what's online to match what's in-store. Victoria Secret can be considered a so-called 360-degree brand. This means that all channels are linked and correspond to each other. The catalog, stores and online will all launch and promote the same product in the same way with the same quality and positioning. Since millennials have existed, the need for the internet has become a higher demand. Even if you don't experience the "full" brand aesthetic, you can get instant purchases that meet your needs in that moment. Sales is the effort put into achieving a company's sales goals. In order to successfully complete the process of selling a product/service, the following steps are essential. Sellers are very important within the brand because they are the ones who actually sell the product (and respect the brand).