Thorstein Veblen first published "The Theory of the Leisure Class" An Economic Study of Institutions in 1899. He s it was an essay of economic origin and intended to form a study of social culture; proposing that the feudal idea of ​​social strata had remained in the current era. His work combines ideas proposed by a wide range of scholars and thinkers; including the social thinkers, Karl Marx, the evolutionary thinkers, Charles Darwin and the economists, Adam Smith. In the study class, class was determined by one's ownership and how greater ownership of property manifested itself in different clothing styles. As he writes in paragraph 167 of the text, “no line of consumption offers a more appropriate illustration than clothing expenditure”. Thus, in this essay, my goal is to demonstrate the relevance of Veblen's text in 2014, given the ever-changing class structure as well as the vast changes in consumerism over the past 100 years. The article contains many ideas and theories, but I will focus on three: The idea that clothing is an expression of money culture; the principle of conspicuous waste, conspicuous leisure and conspicuous consumption. Many scholars and I share the view that the key principle of the text is that of conspicuous waste; In Veblen's own words, "this shows that the wearer can afford to consume freely and unprofitably." He later expands on this idea by suggesting that not only must one be able to waste, but one must waste to gain that reputation. My second principle is that of ostentatious leisure; not only must one be able to consume and waste freely, but one must also show that he does not need to earn an income, because his current property is sufficient to support his lifestyle, thus differentiating himself from the middle of paper. ......social status. Over the years since Veblen wrote his theory, individuality has loomed large in the fashion industry and how it is consumed. Designers are always looking for new ways to be different and this trickles down to consumers who want to buy something more unusual, something that sets them apart. The exploration of culture and character has influenced the way consumers have chosen to communicate through fashion. To some extent, wealth could play a role; gender, sexuality and age have become increasingly important clothing functions over the past century. It is true that more money and wealth would allow you to buy better quality clothes, fabrics and accessories, but it is also easy to classify people according to their social status, gender and age or even to place them in a subculture, but clearly you can still be unique within these groups.