CRITICALLY ANALYZE HOW THE STUDY OF ORGANIZATIONAL BEHAVIOR WILL INFLUENCE THE GROWTH AND EXCELLENCE OF AN ORGANIZATION BASED IN NAIROBI OR ANY OTHER URBAN AREA. INTRODUCTION: Robbins (1986) defines an organization as a continuously coordinated social unit composed of two or more people who function on a relatively continuous basis to achieve a common goal. Nzuve (1999) described it as a coordinated social setting in which people interact in order to achieve a basic goal. An organization is made up of two or more people and can include hospitals, churches, schools, government departments, unions, etc. Cole (1998) defines organizational behavior as a systematic study of the behavior of individuals within work groups, including an analysis of the nature of groups, the development of structures between and within groups, and the process of implementation. of change. Personal (individual behavior and job performance. 2. The way people work in groups and the nature of their work. 3. The nature of the social and organizational structures designed at work. 4. The processes required to perform adapt to the changing behavior and conditions of work. an organization.WHY ORGANIZATIONS EXIST.According to Johns, (1995) organizations exist because they can achieve results that individuals cannot achieve alone for the following reasons.a) By coming together, individuals can overcome the limitations imposed by the physical environment and their own biological limitations. b) Organizations respond to an individual need for camaraderie. c) Organizations increase productive capacity because they allow: specialization (division of labor), exchange, synergy (this concept...... middle of article...... and adapted by monitoring A close look at organizations One value that stands out for any business is support for the community According to East African Breweries Corporation (2008), they support many community organizations such as Environmental Conservation and the African Wildlife Foundation,. which have contributed to the fencing of some wildlife parks such as the Aberdares. Values ​​such as this contribute to being part of their corporate identity. Conflict and stress are only a small part of the concepts that make up organizational theory and behavior. Any organization that applies the concepts of organizational theory and behavior can determine the success of any organization. An organization must create an atmosphere of proper management, leadership and relationships among people in group terms..