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  • Essay / Foreign Direct Investment (FDI) in E-commerce in India

    INTRODUCTIONInternet has become a key ingredient of an intense and busy lifestyle. “Internet” has become the central hub for communication, explorations, connecting with people or for official purposes. As a result, the growth of the Internet has led to a plethora of new developments, such as shrinking business margins as consumers increasingly turn to the Internet to purchase goods and demand the best prices. E-commerce is a type of industry in which the buying and selling of products or services is carried out through electronic systems such as the Internet and other computer networks. E-commerce leverages technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI) , inventory management systems and automated data collection systems. It also includes “M-commerce” which uses various mobile devices or smart phones. This means “delivering e-commerce capabilities directly into the hands of the consumer, anywhere, via wireless technology.” The various services available on M-Commerce are mobile money transfer, mobile ATMs, mobile ticketing, mobile vouchers, coupons and loyalty cards, news, stock quotes, shopping apps, mobile brokerage, etc. One of the recent developments is the launch of the Google Wallet mobile application. E-commerce has been around for about two decades, but due to its fascinating dimensions, it remains a challenging area for researchers and professionals. E-commerce can be subdivided into four main categories given below: B2B Commerce It encompasses all activities in which one business establishes relationships with other businesses to effectively manage many of their business functions. So this implies middle of paper......India's GDP will strengthen due to hosting this initiative. The trading industry is all set to flourish in the future with the entry of foreign players. REFERENCES1. A report by the Internet and Mobile Association of India 2013 -http://www.iamai.in2. - World Internet Users and Population Statistics,” available at http://www.internetworldstats.com/stats.htm3. “Department of Telecommunications: Annual Report 2011-2012” available at http://www.dot.gov.in/annualreport/AR%20Englsih%2011-12.pdf)4. “Digital Commerce: March 2011”, report provided by the Internet and Mobile Association of India and available at http://www.iamai.in/rsh_pay.aspx?rid=0gWlBn0YPIA=5. http://en.wikipedia.org/wiki/E-commerce_in_India6. E-commerce discussion paper- http://dipp.nic.in/7. http://www.atkearney.com/