The main objective of any private enterprise is profit. Developing a marketing strategy for any product is based on domino effects obtained from studying the industry and competition. By revealing the strengths and weaknesses of the company, the growth of a wide range of strategic plans for successful management of openings and environmental threats is called strategy formulation. It includes exploring or redefining the mission of the company or project by indicating achievable goals, emerging strategies and defining the execution procedure. Strategy formulation concerns both the initiative of the organization in general and the individual product. Market strategy is defined as a plan of action to influence customer choices and gain market share. The market strategy must attract customers to purchase the product or service. Entering a Foreign Market Present Communication technologies have flattened the planet and we have all become citizens of a common global village. This new business paradigm has forced manufacturing companies to sell their products in foreign countries to gain global presence and recognition. There are different strategies and models for entering a foreign market, but selecting the best possible strategy is a challenge. Researchers have asserted that choosing the appropriate strategy to enter a foreign market is a crucial business decision (Chung and Enderwick, 2001; Nakos and Brouthers, 2002). Several factors have a direct impact on the entry mode of a business. in a foreign market. Some of these factors are: • Technology transfer (Mattoo, 2000) • Expatriates (Chung and Enderwick, 2001) • Company size (Leung et al., 2003) • Cultural differences between the country of reception and the foreign country (Gillespie, 2002)• Political and environmental uncertainty of the new country (Cristina and Esteban, 2002)• Exchange rate (Baek and Kwok, 2002), etc. Available modes of entryHere are some of the options available to the company that wishes to enter into a foreign market:• Export• Joint venture• Wholly owned subsidiary• Licensing (Young et.al., 1989)ExportIt is the process of locally manufactured products are sent to the foreign country and the company's foreign agents take care of the marketing of the products. the product. As the exported products are manufactured locally, no investment in manufacturing facilities in the target country is required and the manufacturing company only has to bear marketing expenses. This mode has several advantages because it minimizes investment and risk and improves speed. entry. However, this also has some disadvantages.