Horton Inc. is the number one homebuilder in the United States according to the 2015 Annual Housing Giants List of Professional Builders; The list ranks builders by revenue and includes the nation's 277 largest builders (2015 Housing Giants). To maintain its ranking and gain more customers, DR Horton can use big data to better understand future development communities, select the right buyer – one who is able to make the mortgage payment, give its sales agent data on buyers in real time and understand the real estate market (O'Brien, 2014).SummaryWhen you're craving a Green Taco, sitting on the couch in your new house while you watch Hillary Clinton's campaign ad, call back This could all be because you looked at a few diet websites. and maybe spent a minute or two watching a home builder show on TV. The world of business intelligence is evolving as analytics, intelligence tools and computing power increase. Companies should leverage these capabilities to differentiate themselves for the rest of their business.