This is an irrefutable thing, more and more people today are spending money on branded items and multi-billion dollar organizations are making more and more money every day thanks to advertising. It seems like everywhere you go there is some sort of advertisement, whether it's on the side of a bus, on a billboard, or on the back of a milk carton. The promotion of items has existed since the birth of barter, advertising is an essential thing, especially in today's modern society. As adults, we can make our own decision not to be manipulated by the advertising we encounter today, but how do we regulate advertising to children in today's society? In order to control advertising aimed at children, the government must establish laws to regulate what is shown, because if advertising is not regulated, the hidden effects and causes will lead our children to a varying number of things such as health, poor future decisions and even the health of a child. behavior.According to CBS News In 1983, companies spent $100 million marketing to children. Today, they spend nearly $17 billion a year. Companies are spending more and more on advertising to children because they have an almost limited reserve of money. Companies know that if a child asked a parent for a certain toy, the parent would be hesitant to buy it, provided the toy was marketed correctly. Advertising has become inherently elusive; it is not traditionally a simple advertisement selling an object; some advertisements purport to contain coded subliminal messages. Subliminal messages are placed in advertisements in order to convince the subconscious that the desired object is necessary and therefore our children are in danger. The ...... middle of paper ....... Advertising is revolutionizing, it is no longer linked to the simple basis of television and radio, we now find advertising on Internet, on the highway, on benches. Advertising is becoming very aggressive towards children in order to capture the market they produce. Children are affected by the tactics of advertising companies and agencies should be regulated by law and penalties should be imposed for violating laws.Resources: Marketing To Kids. CBS NEWS. March 17, 2007Gallo, E. Anthony “Food Advertising in the United States” Hospital Ethics Committees: A Pediatric Neurosurgical Perspective New York: Oxford UP. 2009Impact of advertising on European children. Journal of Social Sciences. FEBRUARY 2, 2011