The essay will explore the concepts of 'Habitus' and how they can form personal taste. In order to discover whether taste can be considered truly personal, it is important to first study the ideas of consumer culture and how meaning can be created. There are a number of theorists who should be highlighted when discussing this topic, such as: Slater, Bourdieu, Lury and Miller. There will also be a light touch on key aspects of semiotics and semiology as this tool will be used to apply key theories to practice. To do this, the theoretician Barthes will also be studied. According to Slater (1997: 26), “consumer culture is, in principle, universal and impersonal”. The idea behind this is that consumer culture is seen as something that is generally for everyone and is not specifically personal to you. The gap between production and consumption is increasing because people now prefer to consume an item that is already available to them instead of producing items themselves. People would now work at their jobs to earn money just so they could spend it on items that someone else produced as part of their job. It’s a process that goes in circles; work, leisure, work, leisure. Slater (1997: 8) also mentions that “consumption is always and everywhere a cultural process, but “consumption culture” – a culture of consumption – is unique and specific: it is the dominant mode of cultural reproduction developed in the West over the centuries. course of modernity. This explains the notion of meaning and how there is meaning to things in consumer uses. Things have meaning because consumption is cultural. Meaning is created through cultural value...... middle of paper ......ent and the style displayed is informal and relaxed. This advertisement addresses the theory that the working classes have no time for the reason that Twix is ​​a quick candy bar and does not require much time to consume. Plus, it would appeal to the lowbrow because it's all about eating it quickly and not worrying about the actual taste. Therefore, Twix contains a lot of fat and is not made with much care or quality. Works cited Barthes, Roland. (1977). Image Music Text. New York: Hill and Wang. Bourdieu, Pierre. (1986). Distinction: A social critique of the judgment of taste. London: Routledge & Kegan Paul. Lury, Celia. (1996). Consumer culture. Cambridge: UK: Polity Press. Miller, Daniel. (1987). Material culture and mass consumption. Oxford, UK: B. Blackwell. Slater, Don. (1997). Consumer culture and modernity. Cambridge, England: Polity Press.