Isaiah Mustafa, a former NFL wide receiver turned actor, was hired to endorse the product in his most popular commercial of 2010 “The Man Your Man Could Smell” Man Could Smell,” which aired during the Super Bowl. Isaiah Mustafa was hired as a vessel to enhance his masculinity and sex appeal towards the opposite sex. The "Smell like a Man" commercial relies heavily on its portrayal and idealized masculinity through gender stereotypes in order to persuade viewers to purchase Old Spice Red Zone body wash. Ethos is “the credibility, morality, authority, or reputation of the author or speaker.” » (Ramage and Bean) The Old Spice ad establishes credibility with the audience by using a successful former NFL star, Isaiah Mustafa, who defines masculinity. As soon as he steps out of the shower in the opening scene, we notice Isaiah's attractive appearance. His broad shoulders, his rock-hard abs, his chiseled, bearded face; embody several characteristics that one would consider manly. Isaiah Mustafa further constructs his philosophy as the embodiment of manliness through his posture and behavior. His charming deep voice and confident personality emulate the perfect alpha male.