This will identify the areas in which Bata must be competitive. Know your customers. Customer expectations can change significantly when economic conditions are unstable. Find out what matters to customers now: lower price, more flexible service. Revise the sales and marketing strategy accordingly. Differentiate. It is essential to give customers good reasons to come to Bata rather than a rival. The unique selling point should meet customer expectations and should be clear and obvious: no one should have to wonder what makes Bata different. Step up your marketing. Make more of an effort to explain to people what Bata is, what Bata sells, and why they should buy from Bata. It doesn't have to be expensive; Marketing can range from window posters and leaflets to advertising campaigns in local media. Update your image. Simple steps, such as painting the exterior of the premises, can make the business look more modern and welcoming. But also look at business cards, stationery, website, branded packaging, clothing, etc. Take care of your existing customers. They will be the target market for Bata’s competitors. Provide better customer service by being more responsive to their needs and