Today, when new technologies come to market faster than ever and the world becomes more and more connected. It is necessary to develop the right tools and solutions to deliver the best value to customers. In any sector of the economy, this need is driven by innovation in processes, products and services with the aim of improving customer experience and value. In this context, innovations in the healthcare sector have brought about a better quality of life, as well as diagnostic and treatment options that improve the life expectancy of millions of people around the world. Additionally, improving profitability and efficiency plays a vital role in delivering superior value to patients. In the Dominican Republic, the health sector, particularly the public sector, has suffered from lack of efficient staff, reduced spending, inoperative equipment, poor operations and bureaucracy. However, many of these problems are present in private hospitals across the country. In the healthcare sector in the Dominican Republic, the term innovation is traditionally associated with the development of new therapies, drugs or medical devices. But it is clear that innovation in healthcare also represents opportunities in areas such as: data analysis, consumer behavior and process improvement. For this article, we will present some innovations that could improve the process service in the healthcare sector in the Dominican Republic. Today in the city of Santiago de los Caballeros we have four large private clinics, with large structures and excellent medical staff, but which present a certain disappointment in the efficiency and agility of the service process. The first step when we need middle of paper......w service concepts learned in class are a powerful source for transforming any organization into a more dynamic and competitive business. In a complex and competitive world, where competition based on innovation and value creation creates new businesses capable of competing globally in any market. Every business must implement new methodologies, improve processes and concepts that improve the organization's ability to use its resources more effectively in the face of competition. Today, we live in a hyper-connected world, where customers have instant access to different types of information and the balance of power in any industry is no longer static. For this reason, every decision we make to improve our business model, strategies, products and services is necessary to become an organization with a strong capacity for constant innovation..