There are approximately 600,000 competitive swimmers nationwide in the United States, while this swimming community has not benefited financially from new technology. Although swimmers as famous as Michael Phelps never worry about swimsuit costs, most ordinary swimming competitors do worry about this cost. The LZR Racer can cost up to $580 while the traditional only costs $20. What further compounds this shortage is the poor endurance of swimwear. In order to get the best conditions, competitive swimmers usually buy one swimsuit for the season and then a second one for the championships. This means that a competitor needs at least two packs of new swimsuits per year. As swimsuit technology increases, so do costs. For example, a championship round of wetsuits could cost a high school swimming program about $20,000, which is the amount all swimmers combined had spent at the Indiana state championships before this news expensive combinations. Now, Indiana swimmers will spend a total of $100,000 on swimsuits for the state meet. College swimming programs have also felt the consequences (Stager, 2009). Therefore, a big conflict arises: more competitive swimsuits or an acceptable price? To avoid any loss of competitiveness, swimmers made compromises. Schools, colleges and swim teams must pay huge sums to purchase high technology.