For my semiotic analysis, I chose to talk about an advertisement for 'Be delicious' by Donna Karan New York to demonstrate how advertising generates its meanings, constructs the image and ideology of behavior in order to attract customers. “Semiotics provides the analyst with a conceptual toolkit for systematically approaching sign systems to discover how they produce meaning” (Bawer and All, 2000: 227). Advertising is one of the elements generally used to convincingly present a product or service to the buyer or user. Advertising establishes the connection between products or services and people. To be effective, it must match products and be relevant to people, expressing and maintaining competitive advantages. My image appears in Glamour, a specialist publication for women, whose cultural context is gender, thus providing a greater degree of authority and the intention is to promote the reputation and sales of the perfume. The image is a set of signs, these signs can include paradigmatic and systematic elements such as the name of the perfume, the fonts used, the colors or the woman who appears with a green apple in her hand. “The aim of semiotics in the study of advertising is, ultimately, to unmask the sets of meanings hidden at the underlying level, which form what may be called meaning systems” (Beasley and .all, 2002: 20). It is obvious that in the interpretation of an image controversies may arise and the meaning may be different from one person to another due to the cultural level or methods of analyzing the image, because the reader approaches an image from a personal ideological point of view. We can say here that the link between signified and signifier is essential. The signifier, is the particular te...... middle of paper ....... Once she bites the apple, she falls asleep until the prince comes to save her from eternal sleep with his kiss. In these two interpretations, the evil part of the apple is highlighted, but this fruit is interpreted in Nordic mythology as a symbol of youth, a gift to the gods of the goddess Iduna. When the trickster god Lake allowed Iduna to be taken to the realm of the giants, the gods grew old and gray. They forced Lake to take Iduna back from the giants. It can be observed that the apple has many interpretations in different stories, fairy tales, myths or legends and is considered a fruit with divine power. The mythological or ideological meaning of a message belongs to systems of representation that often appear neutral and objectified but which legitimize and support the power structure or a particular set of cultural values ​​(Curran, 1976: 9).