Social media can also be used as a method to appear more connected to citizens and as a platform to share personal images of men's private lives policies. This approach proved to be quite effective, as many politicians began using social media platforms such as Twitter and Facebook. An example of this is Barack Obama's most retweeted Twitter post, which contained a photo of the president and first lady in a warm embrace with the caption "four more years." This photo successfully portrayed the president's personal life - his romantic relationship with his wife - and his positive personality traits (Harding, 2012, The Guardian). This helped show that Barack Obama was the right leader for the country for the next four years. It also allowed citizens to feel involved in a personal moment in the president's life, through social media. This was very effective because the entire campaign relied heavily on social media to connect with voters. These methods of presenting privacy in the media should not be excluded from political discourse as they help to better show the electorate and help them feel more connected to politicians. Lee (2013) states, in Britain, “...the region Political debate has become narrower and parties have become more similar, particularly in politics” (Lee, 2013: 281). The lack of differences between political parties can make it more difficult for citizens to decide who to vote for. Increased attention to the personality traits and personal lives of politicians may provide an alternative method for the electorate to decide who to vote for. Kuhn (2004) mentions that the personal qualities of politicians can help citizens distinguish between candidates when there is little difference between ...... the middle of the document ...... and public policies - Document work D-2.McAllister, I., (2005), “The Personality of Politics” - http://politicsir.cass.anu.edu.au/staff/mcallister/pubs/personal.pdf [Consulted online on March 31, 2014]. Savigny, H., (2004), “The media and the personal lives of politicians in the United States”, Parliamentary Affairs, 57(1):223-235. Seaton, J., (2003), 'Public, Private and Media', The Political Quarterly, 72(2):174-183. Stanyer, J. and Wring, D., (2004), “Public images, private lives: an introduction” Parliamentary Affairs, 57(1):1 -18. Stanyer, J., (2013), Intimate Politics: Publicity, Privacy, and the Private Lives of Politicians in Media Saturated Democracies (Cambridge: Polity Press). Street, J., (2004), 'Celebrity Politicians: Popular Culture and Political Representation' The British Journal of Politics and International Relations, 6(4):435-452.